GIFs have long been Facebook’s Achilles heel. However, the world’s largest social network finally made peace with GIF (Graphics Interchange Format) files in May 2015. The platform included the GIF button in the Post and Comment text boxes while allowing links to External GIFs.
Fun animations are a great way to get your message out or entertain your friends. You can even create your own GIFs. Unfortunately, when you have the perfect animation in mind and it is not published, all communications can be ruined.
Although it has been a long time, some users are still struggling to publish GIFs, mainly with those from other sites like Reddit, Tumblr, or Giphy. Let’s see what’s going on there.
Facebook and GIF
Facebook took a long time to get to know GIFs. The platform debuted in 2004 with a considerably smaller list of options and skills than it currently has. At first, there were no built-in options for posting GIFs.
However, as things often happen on the Internet, people have complained and asked for the inclusion of native GIF support. Initially, Facebook remained firmly on the other side of the GIF wall. Over time, persistent users broke the GIF wall and convinced the Facebook administration to reconsider their aversion to GIFs.
Also see: How To Delete Search History On Facebook
The main reason why Facebook doesn’t like GIFs is that it’s basically a link like any other link, and Facebook really doesn’t like them. The links keep users away from news, comments, and videos on the site, negatively affecting Facebook usage and traffic statistics.
To make GIF lovers happy and reduce the number of links in status updates and comments, Facebook created the GIF button. This button has been added to the Publication (previous status) and comments text boxes.
GIFs from other online sites like Tumblr and Giphy are still allowed and don’t appear to be banned anytime soon, if at all. The external links also seem to be there forever and Facebook doesn’t seem to be taking decisive action against them. Instagram, we’re watching you!
That said, Facebook should adopt its algorithms to promote content created or visible within the platform.
What can go wrong?
There are three basic methods for posting a GIF to Facebook. You can add one via the GIF button in the outbox, post one in a comment (also via the GIF button), and link to a GIF on an external site.
Facebook still doesn’t support downloading a GIF from your computer or mobile devices. In addition, it is prohibited to publish GIFs in advertisements or on branded pages.
Native Facebook GIFs
If you posted a GIF in a status update or in a comment, there should be no problem. The GIF should play normally since you got it from Facebook. However, if such a thing happens and your super cool GIF freezes in your comment box, you should try reloading it.
Click on the three dots next to your comment or status update and select the Edit option. Delete the GIF you published and try to find it again in the GIF menu. Once you find it, include it in the comment/status. When you have finished making changes, press Enter to republish. If that doesn’t work, you can try again. If that also fails, consider using a different GIF.
GIF from other sites
If you published a GIF from another site, the chances of getting a frozen image instead of an animated GIF are higher than in the previous case. The main reason is the incorrect publication.
When you post a GIF from the outside, you should consider it as a standard link. Although it appears as an animated image, Facebook will treat it as such. So when you publish a GIF from Giphy or another site, make sure to publish the real URL of the GIF, not a link to the page where it is hosted.
For example, your friend is a college graduate and you want to show your support with a GIF of a dancing Miami Dolphins Walt Aikens. If you post the URL on the Giphy page where this GIF is hosted, you can only get a still image in your comment.
To get it right, go back to the page where you took the link and right-click the GIF you want to publish. Click on the “Open image in new tab” option in the drop-down menu. Now select all the content in the address bar. It is very important to have a link that ends in .gif.
Return to Facebook and open your comment in Edit mode. Replace the link to the GIF page with the address you just copied. When you’re done adjusting your comment, press Enter to post it again. You should now have an animated gif instead of a still image in your comment.