The global smartphone market continued to languish during the second quarter, according to the latest Gartner report. 367.9 million units were sold to end-users in the three-year period between April and June, 1.7% less than the 374.3 million units registered in the same period last year. The senior research director of the analytical company, Anshul Gupta, points out that high-end models have experienced more severe demand slowdown than low-end and mid-range phones. To generate updates, Gupta says that manufacturers are testing things like frameless displays, multi-camera setup on the back and front, and larger capacity batteries.
Samsung remains the king of the smartphone world after selling 75.11 million phones during the quarter. The company’s market share has increased year on year from 19.3% to 20.4%. The sale of 58.56 million Huawei phones gave a 15.8% share of the global smartphone pie. The company expected to be at the top of this list for the fourth quarter, but it was in the US Entity List makes it difficult. Huawei is not authorized to access the US supply chain although US suppliers have a second 90-day window to help the company serve its existing customers and upgrade some smartphone models. Despite the ban, Huawei sold 16.5% more units in the period, compared to the same quarter last year.
Apple iPhone sales fell by 13.8% during the year-to-year quarter
Gartner data shows that Apple sold 38.52 million iPhones during the quarter, 13.9% less than the 44.72 million units sold in the second quarter of last year. The company no longer publishes this data during its quarterly earnings report but publishes a revenue breakdown. For the second quarter of the calendar (Apple’s third fiscal quarter), iPhone revenue fell 12% and accounted for the first time less than 50% of the company’s total revenue since 2012. According to Gartner, the iPhone has accounted for 10.5% of smartphone sales during the three-month period.
If Apple continues to struggle with iPhone sales, Xiaomi will soon surpass it. The latter sold 33.19 million phones worldwide from April to June, which represents 9% of the market. Oppo finished fifth after selling 28.11 million phones in the quarter, which gives it 7.6% of the smartphone market.
“Strong demand for Samsung’s new Galaxy A series of smartphones and the revamp of its entire entry-level and mid-range smartphone range helped this positive performance. Demand for Samsung’s flagship Galaxy S10 started to weaken during the quarter, however, indicating that achieving growth in 2019 as a whole will be a challenge…too few incremental benefits are preventing existing iPhone users from replacing their smartphones”- Anshul Gupta, senior research director, Gartner
The troubled smartphone industry is a worldwide phenomenon. Gartner points out that of the five major smartphone markets in the world, only China and Brazil have shown annual growth. China remains the world’s leading market for connected phones with a turnover of 101 million units in the quarter, with a small gain of 0.5%. Sales in the country have benefited from lower prices as sellers have tried to get rid of their inventories of 4G LTE phones with more available 5G models. The 10.8 million smartphones sold in Brazil from April to June were 1.8% more than the number registered in the country in the same period last year. In India, the second-largest smartphone market in the world, 35.7 million phones were sold in the quarter. This was a 2.3% drop per year as fewer consumers in the country decided to switch from a functional phone to a smartphone.
Gartner says smartphone sales will remain weak for the rest of the year and that a total of 1.5 billion phones will be sold to end-users in 2019.
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