In March, Apple introduced Apple Arcade. This service will allow subscribers to pay a monthly fee for unlimited play. More than 100 new titles will be available, all exclusive to the application. Apple could release a release date and prices for Arcade on September 10th; It is then that the autumn event of the company should take place according to a screenshot found in the latest beta version of iOS 13. But it seems we could already know the price thanks to 9to5Mac. The latter has discovered information within one of the APIs used by the App Store app that apparently reveals how much Arcade will cost (an API, or application programming interface, to help two applications communicate with each other).
Apple to charge $4.99 a month for the service after a one-month free trial. All members of a Family Sharing account will have access to the games within the Arcade app and since the subscribers pay for the service, no purchase will be offered in the application. Arcade subscribers can start a game on an iPhone, iPad, Mac or Apple TV and switch devices without losing rhythm.
An Estimate Requires Apple Arcade To Register 29 Million Subscribers By 2024
Apple Arcade will join Apple Music, Apple TV+ and Apple News+ as features that generate recurring revenue for Apple. It’s all part of the company’s plan to take advantage of the more than 900 million iPhones active worldwide while reducing dependence on new iPhone sales, which peaked in 2015. The service unit includes features based on the aforementioned subscription, the App Store, Apple Pay, AppleCare, iCloud and others, is Apple’s second-largest revenue and is the most profitable. Apple is aiming for $50 billion in revenue for services next year, which would double the $25 billion that the unit collected in 2016. During the last earnings announcement for the third fiscal quarter (April to June), the company recorded a record turnover of $11.5 billion for the division, an increase of 12.7% compared to the $10.2 billion received in the same quarter of 2018.
Apple used its employees to test Arcade and get some comments before being released for public use. Last weekend, we told you that after a free month of testing, the company asks employees for 49 cents a month to test the initial versions of some games. This early access program will end after the official launch of iOS 13.
The HSBC banking company expects Arcade to get up to 29 million subscribers by 2024, raising $4.5 billion. However, this estimate is based on a monthly subscription rate of $12.99 per month; It would seem a rapid increase in prices in a short period of time if Apple really launched the service for $4.99 a month. Therefore, HSBC analysts will have to return and rework the quote.
Some of the titles you should expect to find when Apple Aracade starts to include:
- Hot Lava
- Oceanhorn 2: Knights of the Lost Realm
- Beyond a Steel Sky
- Sonic Racing (yes, starring “that” Sonic)
- LEGO Brawls (yes, starring those LEGO)
- No Way Home
These are games that you won’t find anywhere else. And by offering you a free trial, Apple is trying to hook you up to the service. It’s the same approach that the company adopts with Apple Music. And if Apple costs $4.99 a month Arcade, it might seem like a bargain for those who expected its price to be $9.99 a month or more. Arcade’s failure or success will greatly help determine whether Apple will achieve its $50 billion service revenue target next year.
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