As per The Wall Street Journalreport, Apple Music has now taken over Spotify, when it comes to the paid U.S subscribers. If accurate, this would be the first time Apple Music has taken the crown and without any doubt, it is a huge milestone for Apple.
To know whether it is indeed accurate is quite difficult, with neither Apple nor Spotify sharing the subscription members that are categorized by region. However, the sources of The Wall Street Journal say that they are close to the accurate situation, which now confirmed that Apple is now sitting pretty, at least in the U.S.
As of the end of February, there are 28 million subscribers that Apple has in the U.S which was around 2 million above Spotify’s own number – 26 million. Thanks to the increased growth of Apple Music, it was a matter of time until the inevitable happened.
“Apple Music has surpassed Spotify Technology SA in paid U.S. subscriptions, according to people familiar with the matter, in a shift that escalates the music rivals’ contest for listeners worldwide.
Apple Inc.’sstreaming-music service has been adding subscribers in the world’s biggest music market more rapidly than its Swedish rival—a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% for Spotify—the people said.”
(Source: The Wall Street Journal)
Apple is now heading towards the services more and more in an attempt to prop up iPhone sales and with Apple TV+ set to launch later in the year. The combination of video and music looks set to give Apple’s numbers a shot in the arm. With a turn of new hardware already announced and more to come later this year. Apple’ earing calls could make for some more interesting listening very soon.
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