The Samsung Galaxy S10 had a pretty strong start when it was first launched in March and, according to Korean media, training performance throughout the second quarter of 2019 was just as impressive.
The Galaxy S10+ Was The Most Popular Model
Reporting data compiled by Counterpoint Research, it was reported that Samsung was able to send 16 million Galaxy S10 units between the beginning of April and the end of June. The figure combines the complete sales of Galaxy S10, Galaxy S10+ as well as Galaxy S10e, but excludes the larger Galaxy S10 5G which is available in a limited number of markets right now.
The sales of Samsung’s main line are apparently rising by a significant margin compared to the Galaxy S9 duo of 2018. In particular, the latter sold about 14.3 million units in the same period last year, which means that Sales increased by an impressive 12% during the second quarter of 2019.
As previous reports indicated, the larger Galaxy S10+ was by far the most popular model of the three. The device represented a remarkable 42% of total sales, which means that about 6.7 million flagship units were sold during the three-month period. Secondly, the Galaxy S10 standard with a 32% share, while in the third place the Galaxy S10e was cheaper with 22% of sales. In terms of shipments, these numbers translate into 5.1 million and 3.5 million units respectively.
It is interesting to note that the combined numbers separately leave about 4% of sales and 700,000 unaccounted for. This would suggest that at least one of the percentages mentioned above is incorrect. Therefore, we will update this article if a fix is provided.
Samsung Has Also Increased Its Market Share In The Premium Segment
Samsung should not publish financial results for the second quarter of 2019 until the end of this month. Therefore, it is difficult to determine how the success of the Galaxy S10 benefited the South Korean company at the moment. However, the fact that consumers seem to prefer more expensive options than the cheaper Galaxy S10e can only be a positive sign. This also suggests that Samsung has successfully avoided the trend that Apple has seen since the end of September, where it’s cheaper and even more popular offer and it’s premium devices have become less and less interesting for consumers.
In addition to the financial advantages, the popularity of the Galaxy S10 line has also helped Samsung increase its market share in the important premium segment. Last year, the Galaxy S9 series helped the brand win 22% of the market, but this year Samsung represented an impressive 25% of total sales.
The premium segment itself has gone through a rather difficult time lately, as consumers avoid more expensive devices. This has seriously affected sales of Apple’s iPhone but does not seem to have influenced Samsung’s business too much, so its success is even more impressive. Speaking of impressive, it’s worth noting that Samsung’s growth was achieved during a time when Huawei continued to experience solid performance compared to last year: the Huawei P30 series, if it is officially the brand’s best-selling line.
The Galaxy Note 10 Will Soon Increase Samsung’s Sales Again
In the future, demand for the Galaxy S10 is expected to decline rather sharply during the rest of the year. However, with Galaxy Note 10 and Galaxy Note 10+ just around the corner, it should not be long before the premium business of Samsung smartphones gets a new boost.
The next flagships will be announced on August 7th at the company’s next Unpacked event in New York. Advance orders for both models should start immediately and precede shipments a couple of weeks later. This should give Samsung about a month before strong competition arrives in the form of iPhone 11 and Huawei Mate 30 Pro.
(Via: YONHAP NEWS AGENCY)
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