According to the tradition of the last few years, Samsung could not wait for the IFA show in Berlin, removing the Galaxy Note 10 and Note 10+ at a special event in New York several weeks ago. But surprise, surprise, it seems that the company could also have something exciting planned for the start of the European consumer electronics fair next week.
Of course, the excitement surrounding the Galaxy Fold suffered a blow when the influencers started to break the units that were supposed to withstand 200,000 opening and closing actions. There has been an indefinite delay and months of uncertainty, as Samsung has completely ruined a “stabilization” process that should have really been performed long before the preorders were launched.
It could be said that it’s better to fix these things than ever, but I’m here to argue that Samsung’s first-generation folding device should be put aside. Galaxy Fold is an experiment that has gone wrong and neither the market nor the consumers have anything to gain with a late, limited and useless launch. This is the reason.
The chain of trust has already been broken once
The company made a mistake, immediately took the blame and solemnly promised to do better, what he did. Now go-ahead to the next Galaxy Fold restart and imagine that even a new unit will present a defect of any kind. A repetition of the April public relations nightmare would be largely unavoidable, but this time, finding acceptable excuses seems quite impossible. It is simply unacceptable to treat consumers as a beta tester twice for the same device.
Well, let’s assume for a minute that Samsung actually managed to miraculously improve durability and solve all the build quality problems of the first Galaxy Fold units. Even if this is the case (and personally I am not convinced after so many contradictory statements about the state of “stabilization” efforts), the folding phone will seem again months ago, including the fold of the screen.
True flexible glass is not yet a thing, so although it may be more difficult to remove, the protective cover of the Galaxy Fold’s huge 7.3-inch screen will be a cheap piece of plastic. Perhaps, above all, it seems that the price will remain high … for an experimental device that does not use the best available building materials and has little or no functional purpose (we will discuss this later).
After all, one has to wonder why Samsung should commercially launch the Galaxy Fold this fall on Earth. It may not be due to competition, as Huawei faces similar challenges to refine Mate X, not to mention all those other problems that threaten its existence outside of China. There is also the mid-range Razr reborn, often called, but something makes me skeptical about the immediate ambitions of folding a company that seems to have abandoned the “conventional” high-end segment.
One theory would be that Samsung is frustrated by the lack of folding design development after working for years on this bold concept. But this is exactly why the company should take all the time necessary to put everything in order instead of launching a prototype vehicle with obvious flaws on the market.
The folding device is not yet the solution to the mobile industry rut
Foldable designs and 5G connectivity could help boost global smartphone shipments … eventually, but only when the first reaches a mature stage of its development and the second manages to deliver high-speed upgrades currently planned on a large scale.
Until then, the “true” performance of 5G remains an impossible dream and folding devices are a solution in search of a consumer problem that does not seem to exist. A phone that can be transformed seamlessly into a tablet (or vice versa) might seem innovative and changed the game several years ago, but today it can comfortably hold a tablet-sized phone with virtually no frames. And pay half of what the Galaxy Fold will cost.
That being said, the concept of folding certainly shows great promise and it seems that Samsung is exploring numerous ways to implement it by removing all these initial obstacles. But instead of mounting the first-generation Galaxy Fold dead horse, perhaps it would be better to spend the company’s resources without going directly to the 2.0 or 3.0 edition. We will wait and hold our two thousand bucks in the bank.
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