Sony and Microsoft, Taking a shot at AI and Cloud Technology

The sky is falling. The impossible becomes possible. So I guess it just bodes well that long-lasting gaming rivals Sony and Microsoft (who’s likewise getting nearer to Nintendo) declared that they’re working together to improve each other’s items.

Sony and microsoft

In any case that doesn’t mean you’ll play on a PlayStation box (or XBoxStation?) support at any point in the near future. Rather, the wide-ranging partnership is tied in which creating new cloud and AI technologies — in particular, use of the Microsoft Azure cloud computing stage. The two companies will together develop new cloud solutions with Azure, which would profit their gaming and entertainment services.

Sony will use Azure’s data centers for its gaming and streaming services also well. For enterprise clients, Microsoft and Sony will take a shot on semiconductor chips and AI, consolidating Sony-made image sensors with Azure’s AI tech. As per the public statement, the objective of the partnership is to “convey progressively enhanced entertainment encounters for their worldwide customers.”

The two companies signed a memorandum of understanding, a non-lawful binding agreement that all things considered indicates that they’re not kidding about the collaboration.

“For many years, Microsoft has been a key business partner for us, however, obviously the two companies have additionally been competing in certain zones,” said Sony CEO in a statement. “I believe that our joint development of future cloud solutions will contribute significantly to the advancement of interactive substance.”

Microsoft CEO resounded Sony CEO remarks.

“Sony has dependably been a pioneer in both entertainment and technology, and the coordinated effort we declared today builds on this history of advancement,” Nadella said in an announcement. “Our partnership brings the intensity of Azure and Azure AI to Sony to convey new gaming and entertainment experiences for customers.”


Cloud and streaming technologies are ending up progressively significant in games, especially with Google Stadia seemingly within the horizon. Microsoft and Sony have streaming services of their own — for example, PlayStation Vue, PlayStation Now and Project xCloud— so the partnership might be an approach to ensure that both companies can remain competitive.

In an email, IHS Markit analyst Piers Harding-Rolls said that the declaration shows that Microsoft is thinking past just Xbox versus PlayStation.

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“The decision of partnership with Microsoft Azure is a noteworthy development for the shape and aggressive dynamic of the games sector,” Harding-Rolls explained. “Microsoft is building a start to finish cloud capability to serve the games industry. Its Xbox and future cloud gaming business is just a single part of its ambitions to develop its introduction to the games value chain.

“Through Azure and its cloud-based devices and services, it expects to aggressively seek after third-party relationships in the foundation, back end services, and service delivery. The deal with Sony indicates it is making significant progress in this aspiration.”