The iPhone has always been very popular among youngster despite the cost involved in getting their hands on one. Here the Hand-me-down handsets help, at least, they are going to need it as the new stats collected for Piper Jaffray’s 37th semi-annual Generation Z survey is to be believed.
As per the stats, approximately 86% of teens who expect their next phone to be iPhone. The number comes from a survey conducted on 8000 US-based teenagers with an average age of around 16 years old. These include all kind of tidbits gathered throughout the survey, it also includes the nugget that sees the majority of people that their phone will have an Apple logo on it.
“Apple’s share of smartphone ownership was up slightly in the Piper Jaffray Taking Stock With Teens survey. Of ~8,000 respondents, 83% have an iPhone, the highest percentage we have seen in our survey. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, tied for the highest ever in our survey (flat from Fall-18). Android was the runner up with 9%, down from 10% in the fall. The Apple Watch was the top smartwatch among teens, garnering 20% share, with the Samsung Gear next on the list at 2%. 22% of teens plan to purchase an Apple Watch in the next six months, down slightly from 23% in the fall. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains well intact.”
There are some other interesting discoveries, too. For example, video games, approximately 14% of male teenage spend their time on games. Teens also prefer to use Snapchat over Instagram although the latter is the one that is most used.
(Source: Piper Jaffray)
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