The Samsung Executive Describes His Feelings About The Launch Of Galaxy Fold

galaxy fold

Yesterday, the CEO of Samsung Electronics, DJ Koh, not only gave an update on the status of the Galaxy Fold, but also explained how he personally felt about the missed launch. With the phone hovering in a waiting pattern for a green light from Samsung’s ground control, Ars Technica reports that the executive is embarrassed by the fiasco. To sum up, with much fanfare, Samsung announced that the first fold of a major manufacturer was ready to be launched on April 26th. But a few days before the launch, Samsung had to postpone the launch.

Despite warnings placed in the Galaxy Fold review units sent to influential people, many of them began to remove a plastic film on the internal screen. In a normal telephone, this is the normal procedure for removing a protective cover. But as Samsung has clarified the packaging, removing this film in the Galaxy Fold could prevent the screen from working. Other problems arose; In some units, the screen has just died and in one, waste or dust has been sucked through an opening in the hinge. This resulted in a bulge that formed on the inner screen. Samsung then returned to the drawing board and inserted the plastic film inside the case so that it could not be picked up. And the gaps in the top and bottom of the hinge are now too narrow to allow dust or debris to not be trapped in the phone by that route. It is not clear what other corrections have been made on the device.

Samsung Could Face Some Internal Pressures For The Galaxy Fold To Reach The Market Before Huawei Mate X

Galaxy Fold vs Huawei Mate X

The pre-orders of AT&T and Best Buy have been canceled. Samsung did the same, although it kept reservations open for those who made that request. Right now, Koh says they are testing more than 2,000 units, which makes it seem like we won’t see the Galaxy Fold sent up until August as soon as possible. The executive says: “The last few weeks I think we have defined all the problems and problems that we could not find [before sending them to influential people]”. He adds that his long-awaited folding phone will be launched “in due course, give us a little more time”.

There may be internal pressures inside Samsung for the Galaxy Fold to hit the market before Huawei launches its Mate X. Originally scheduled for a summer launch, Mate X should start shipping in September. And even if it sticks to the exact definition of summer in the western hemisphere, it still counts as a delay. None of the companies could beat Royale and his FlexPai to create the ‘folding’ category, but both Samsung and Huawei (one and the two leading smartphone manufacturers at the last count) wanted to be the first of the largest manufacturers of show up the foldable phone.

Don’t underestimate the importance of being the first; even Koh, from Samsung, admits to having accelerated the launch of the phone before it was ready. After spending six years and 130 million dollars on the device, it would obviously have been better if the company hadn’t rushed. But once it became clear that Huawei was preparing its folding, Samsung wanted to beat the Chinese producer. Now, it’s still in the air.

(Via: Ars Technica)

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