Yesterday a story was published in The Wall Street Journal that gave an unflattering look at what is happening at Apple. The report basically says that design chief Jony Ive left Apple because CEO Tim Cook is not interested in product design. Cook replaced Steve Jobs twice as CEO, the second time permanently after the death of Jobs. Unlike his successor, who organized Apple’s impressive supply chain, Jobs was obsessed with product design and both he and Ive spoken the same language. The report says Apple’s culture has changed and Cook claims to be more interested in profit margins and to continue Apple’s previous success instead of focusing on designing the company’s devices.
But Tim Cook says that the representation of the WSJ is not true. In an e-mail, he wrote and sent to NBC News, the executive states that the Journal’s story is “absurd” and does not show the reality of what is happening at Apple. Cook claims that the article distorts what’s really going on at Apple, which seems to talk about a company that Apple experts can’t recognize. Meanwhile, a statement by Colleen Schwartz, senior vice president of communications for The Wall Street Journal, says the business magazine supports stands by its reports.
I Hope To Continue To Participate In Apple Product Projects Even After I Leave The Company
Apple announced last Thursday that Ive was leaving to start a store and take Apple as a customer. I helped design the most iconic Apple devices, like iMac G3, iMac G4, iPhone, iPod MP3, iPad, and Apple Watch. His British accent was heard during the narration of videos of new Apple products. And he also helped design iOS 7 after Apple canned its software chief Scott Forstall after the disastrous launch of Apple Maps in 2012. I told the Financial Times last week: “While I will not be an (Apple) employee, I will still be very involved — I hope for many, many years to come. This just seems like a natural and gentle time to make this change.”
This was a tumultuous year for Apple from the second day of 2019, when the company cut its first-quarter income tax guide. Apple has blamed fewer iPhone updates and difficult trading conditions in China. This eliminated almost 10% discount on the company’s share price, although the 2019 minimum was carried out the following day. The stock closed at $211.75 on May 3rd and has since built a base (the stock closed today at $202.73). In addition to the difficult sales of the iPhone, the company canceled the AirPower charging platform in March, 562 days after the product was presented. And the company was criticized after the 2019 iPhones showed that the models could have a square camera module on the back. Many have called design ugly, horrible or worse.
“The story is absurd. A lot of the reporting, and certainly the conclusions, just don’t match with reality. At a base level, it shows a lack of understanding about how the design team works and how Apple works. It distorts relationships, decisions, and events to the point that we just don’t recognize the company it claims to describe.”- Tim Cook, CEO, Apple
Other than that, Apple has spent the year under the cloud to have their devices affected with a tax on US imports. The recently announced truce between the US and China means that, for now, iPhone, iPad, and Apple Watch will not have a 25% tariff. Reportedly, the three devices were at the next level of Chinese products valued at $300 billion in which US president Donald Trump would impose tariffs. Although Apple products are designed in the US, they are assembled in China and imported into the US.
(Via: NBC News)
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