Google has been squirming around with its premium content techniques for YouTube. According to a recent report by Karner claims that it has cut scripted shows from its financial plan in favor of cheaper programming. But today the storyline has taken another turn as YouTube has announced an invasion into choose-your-own-adventure programming.
According to the company, Bloomberg that it has assigned Ben Relles, who drove the unscripted programming unit, to head another new division focused on interactive programming and live events. It did not detail any of the potential activities that it would work on but may do so at its upfronts on May 3.
In addition to the content, there’s the technology at concern such as back when YouTube supported annotations, makers had the freedom to interface one video to numerous others by placing visible or invisible boxes into the viewing field for curious watchers to tap on. They could sneak in Easter egg content or, if they were eager enough, create a choose-your-own-adventure program.
Expectations have risen from that point forward. Netflix’s interactive film, “Black Mirror: Bandersnatch,” takes advantage of server-side technology that permits the streaming video service to introduce scene options to viewers and to load their decision without a perceptible interference in the stream. That technology is also able to recall which choices a viewer has made over time and deliver various choices based on that history.
In a statement Susanne Daniels, head of original programming at YouTube said that the company has “amazing new tools and choices to create and tell multilayered and interactive stories.”
Google has an insatiable carving for bulking up its servers with new technology such as Tensorflow computing units for machine learning and improvements for Stadia, its cloud gaming exertion. Whatever the company can accomplish for YouTube on its backend, it could turn around those new tools for different purposes.
More importantly, as the video streaming service plans to make the majority of its original content available for free in 2020, it will depend on a flood of viewers tuning into, maybe, a choose-your-own-adventure series to generate ad revenue just like the company made $15 billion of it last year.