According to the latest report, Amazon is attempting to line up news corporations in an attempt to launch its own free Video News App.
The report has Amazon having already reached out to Verizon, owner of Yahoo News and Finance, in an to attempt to induce the app off the ground and to its fireplace TV streaming devices.
If this sounds familiar to you, it’s as a result of Roku that already offers the same, ad-supported news channel. That providing pulls news from ABC News, Yahoo News and Finance, and cheddar as well as other partners. These offers by Amazon would provide owners of fire TV devices free-to-watch news content that would presumptively be paid. Those ads would run between news segments.
“With the news app, the e-commerce giant hopes to make Fire TV more competitive with its biggest rival, Roku, for both viewers and advertising dollars. Roku sells streaming video devices and has a fast-growing advertising business built on its platform of streaming services, including the free, ad-supported Roku Channel.”
The interesting thing here is the information also reports that Amazon plans to integrate the new news app into Alexa in some way, though there aren’t any specifics on how that will work.
Ultimately, Amazon can be sure to follow Roku’s lead here. The Roku Channel may be watched on third-party devices as well as on those devices made by Roku and is generating an honest chunk of the company’s revenue due to advertising.
It’s still in the process of obtaining a channel or app like this off the ground, and Amazon will need to get partners lines up so as to work-out everything. We’ll keep our ears to the ground for additional information as it pops up.
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